About us

MPERA was founded by Laura Petri and Emma Madsen, combining creator insight, brand strategy, community-building, and creative direction into one unified perspective. We work at the intersection of sport, culture, and communication — designing concepts and experiences that move people and move brands.

We believe movement starts with people. When people shift, culture follows, and when culture moves, brands grow. That’s why we create bold, experience-led concepts designed to connect with people and deliver measurable impact.