MPERA was founded by Laura Petri and Emma Madsen, bringing together creator insight and brand strategy. With backgrounds in community-building, creative direction, and campaign execution, we offer a dual perspective that bridges culture and communication. MPERA operates through two divisions:

MPERA Activation: Shaping brand strategy through events, activations, and partnerships rooted in culture and community.

MPERA Collective: Representing a collective of athletes and creators, guiding their growth and connecting them with strategic partnerships and collaborations.

We believe movement starts with people. When people shift, culture follows - and when culture moves, brands grow. That’s why we create bold, experience-led concepts designed to connect with people and deliver measurable impact.