Backyard Run On The Water
by Nike

To mark the launch of LP Rebel Club, a new Nike running club in Copenhagen, MPERA created Backyard Run On The Water, an high-intensity loop experience set on Ungdomsøen / The Youth Island.

The concept brought a backyard-style format into a uniquely Copenhagen setting: participants sailed from Copenhagen’s harbour to the island and took on repeated 700m loops, testing pacing, mindset, and collective energy. Led by Nike Ambassador Laura Petri, the event gathered Copenhagen runners around a shared performance challenge.

The activation positioned Nike at the centre of a hard-edged running culture - one that celebrates effort, resilience, and shared ambition - and set the tone for LP Rebel Club’s identity moving forward.