The Warm Up by Nike

Ahead of Copenhagen Half Marathon, MPERA Activation developed the concept for The Warm Up together with Nike — an experience designed to blur the lines between a shakeout run and a pre-race party.

The concept brought running culture into a new space, where movement met music, and performance blended with celebration. Friends, athletes, and first-timers came together in one shared atmosphere — a kickoff that set the tone for race weekend.